Vera Novak to lead ECO-Block, LLC, as new Director of Marketing20 May 2005
Dallas, TX – ECO-Block, LLC has recently selected Vera Novak as the new Director of Marketing. With Ms. Novak’s industry knowledge and marketing expertise, ECO-Block looks forward to strengthening it’s lead positioning in the insulating concrete form industry.
“I’m honored to be selected as ECO-Block’s new Director of Marketing,” says Ms. Novak. “ECO-Block leads the industry, both in the quality of the product and the strength of the company. I look forward to promoting these advantages to increase our market share.”
Marketing is something Novak knows about. Prior to her work in the construction industry, Ms. Novak was the director of the European office for the State of Utah. She generated over $4 million in free editorial space in European press over a period of three years and coordinated over 15 major trade shows and sales missions each year throughout Europe.
” We are very excited about Vera assuming the Director of Marketing role for ECO-Block. ” says Joe Lake, CEO. “She not only has a marketing background, but she has also developed a real understanding of the ICF business from her “hands on” experience in the field as a Regional Sales Manager for ECO-Block. Her ongoing role as our Environmental Specialist also gives us real depth in communicating with the design community.”
Ms. Novak’s interest in green building led to the development of environmental initiatives for ECO-Block. She is the only dedicated environmental specialist in the ICF industry, and is well known in the industry for her continuing research and promotion of the integration of ICFs as part of the building solution. Her accreditations include the USGBC LEED® accredited professional and Utah Residential Energy Auditor. With this knowledge base, Ms. Novak is a sought-after conference presenter on issues of sustainability.
ECO-Block continues to lead the market in brand recognition. In a study conducted by Hanley Wood, ECO-Block had the highest name recognition amongst the qualified contractor readership of Concrete Construction magazine. ECO-Block was also the preferred choice for insulating concrete forms used in the past two years.
ECO-Block LLC is one of the world’s most innovative and experienced providers of insulating concrete form (ICF) systems. The Texas-based company has developed the strongest, most versatile and technologically advanced ICF systems available for both commercial and residential construction. With manufacturing strategically located throughout North America and overseas locations, ECO-Block has a true coast-to-coast presence.
ECO-Block offers unparalleled support in training, code compliance and technical assistance. ICFs offer a cost-effective building solution that is mold-free, durable and fire-resistant. These buildings have withstood tornadoes, fires and driving rain. Use of ECO-Block’s ICF technology creates super-insulated, monolithic concrete walls that save energy, keep noise out and improve air quality. For the contractor, ECO-Block’s unique panel system offers ease of construction and design adaptability. With all these benefits, it’s easy to see why ICF technology is rapidly integrating into mainstream commercial and residential developments.